We just launched a new Multipop video campaign with Alice + Olivia in NYC. Its a shoppable video highlighting products from their new Spring collection. Items in the video appear in the right siderail in sync with the content, then you can click through to the product pages to purchase. Check it out:

Of technical note, this is embedded using our new lighbox player. Once you've opened the lightbox by clicking the image, click the Share button on the player to grab the embed code for this style, or for various inline styles including a responsive morph layout.

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